AP Food and Farm Writer Libby Quaid strikes again!
Recently, if you recall, she was busy shilling for the U.S.D.A. when the latest case of mad cow disease in the U.S. was confirmed (see Story of the Day, March 13). Today, she's back to cover for another federal agency officially tasked to preserve our well-being, the Food and Drug Administration, as well as the manufacturers of carcinogenic soft drinks.
The topic is benzene, a known cancer-causing agent linked to leukemia that is formed when ascorbic acid (Vitamin C) and either sodium benzoate or potassium benzoate are combined. This concoction has long been in our soft drinks, and the FDA has known about it for years. Ironically, it's also in many carbonated beverages that claim to be healthier since they contain some fruit juice. The kind of beverage that millions of American moms and dads allow their children to drink because they think they're giving them something less wretched than pure sugar and artificial flavors and colors.
Well, now some parents have filed a class-action lawsuit against two soft-drink companies who knowingly sold this volatile mix.
Journalist Libby Quaid starts her article with a flourish of objectivity:
"Two soft-drink companies were sued Tuesday by parents complaining that there might be cancer-causing benzene in kids' drinks."
"...parents complaining..."? She slips the shiv right in them with this judgment call, when, more accurately and fair-mindedly, she might have employed the phrase "...parents concerned..."
Next, Quaid gives an interesting spin to scientific findings:
"The presence of those ingredients doesn't mean benzene is present. Scientists say factors such as heat or light exposure can trigger a reaction that forms benzene in the beverages."
Framed as it is to downplay the dangers of this mixture, it hardly dispels concern. If merely heat or light can cause the two ingredients to form benzene, then it's not hard to think of everyday situations in which this can easily occur. First, soft drinks are often shipped unrefrigerated for the cost-effective reason that refrigeration isn't necessary, as it is with, say, meat and dairy products. Second, people commonly drink soda on picnics, at the beach, during outdoor sporting events, et cetera, where the beverage is exposed to both heat and light.
Finally, Quaid, our crack food and farm writer, doesn't offer potential victims any benefit of the doubt. Rather, she reserves that for the powerbrokers in big business and Washington. Accordingly, Quaid (similar to her journalistic fiascos covering the recent case of mad cow) nearly spends the entire article presenting views that counter the parents' concern.
Served up are quote after quote, line after line, of corporate and government PR, such as, "Polar [one of the companies being sued] is committed to ensuring the safety of our products through in-depth research and testing," said CEO Ralph D. Crowley Jr. Or, "FDA officials maintain there is no safety concern and that levels are still relatively low compared with other sources of exposure to benzene."
Ms. Quaid, I raise my benzene-laden soft drink, warmed by a sunny spring day, in a toast to another job well done.
Oh, and in case any of you have forgotten, our FDA Commissioner is none other than Mark McClellan, White House Press Secretary Scott McClellan's brutha from the same mutha.
File this one under "family values."
Parents Sue Soft Drink Cos. Over Benzine
By Libby Quaid, AP Food and Farm Writer
The Associated Press